Thursday, January 12, 2017

FKA twigs x Nike - "do you love me?"


FKA twigs and Nike have announced a partnership in which twigs will serve as the Creative Director for NikeWomen’s new Spring Zonal Strength Tights campaign. Today, they shared a video called "do you love me?" featuring a new FKA twig song called "Trust In Me."

"Trust In Me" is a collaboration between FKA twigs and Oneohtrix Point Never and was written prior to the partnership with Nike. Regarding the project, twigs commented "When Nike first came to me with this project, I saw it as an opportunity to let young people know they have the power to become the best versions of themselves. I put together a cast of 12 incredible athletes to show that it’s about what you do in fitness gear. It's about how you train. It's about how those things help your movement."

FKA twigs cast the video herself and you can read about it here as well as her thoughts on the partnership with Nike.

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